Get the season's new look with soft knits and modern tailoring. Now in store and at

@hm 124

Why jump on the bed when you can dive in!?! 🦈 Shop in store and at #hmhome

@hm 761

Weekend vibes!  Get these looks now, in store and online. #hm

@hm 553

Check out this shirt! Plus, our classic chino in a wide range of colours. Now in store and online #hmman

@hm 452

A silver puffer is all you need to enter the new season in style. Shop in store and at

@hm 942

Opt for soft knits and suede pumps in fresh pastel shades.

@hm 504

The recent incident was entirely unintentional, but it demonstrates so clearly how big our responsibility is as a global brand. We have reached out, around the world, inside and outside H&M to get feedback. Our commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward. There will be more from us soon.

@hm 5787

We have got this wrong and we are deeply sorry. Link in bio.

@hm 43200

It's a new week of a new year — enjoy your Monday with some refreshing quality time. Get the essentials for an at-home spa day via link in bio. #hm

@hm 39650

Iridescent highlighters aren't going anywhere! In fact, they were all over the catwalks (i.e. all over the models’ faces) for #ss18 ! #hmmagazine #hmbeauty

@hm 8302

How to make your winter getaway even dreamier? Find our latest swimwear in store or tap link in bio! #hm

@hm 4174

Stand out in our Premium Quality accessories. Get this look — link in bio #hm️

@hm 1983

Fill your wardrobe with new fashion favourites. Shop now via link in bio #hm

@hm 720

Discover our conscious sportswear collection — sleek, on-trend items made partly from recycled polyester. Shop the collection in stores or online. #hmsport

@hm 517

Keep your pores clean and your skin moisturised, and you’ll survive the cold season! These face masks will take you through winter! #hmbeauty #hmmagazine

@hm 659

Introducing our conscious sportswear collection: In It For The Long Run. On-trend sportswear made in a more sustainable manner — get the styles in stores or via link in bio! #hmsport

@hm 826